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Insights, updates and resources to help boost your digital presence
B2B manufacturing marketing has several decision makers, a long sales cycle and buyers who are managing risk. What that means for your website, content and follow-up.
Content marketing for manufacturers means publishing what buyers and engineers look for before they contact a supplier. What to publish first and how to keep it going.
Twelve practical marketing ideas for manufacturing companies, from photographing your plant to planning a trade show, grouped by how much effort they take.
A marketing strategy for a manufacturing company fits on two pages. Who to target, what to be known for, which channels to use and how to measure enquiries.
How to market to defence primes, buyers and procurement teams: who to target, what to put on your website and how to show work that can’t be shown.
How to plan one product shoot so it produces a hero film, social cut-downs, a trade show loop and website video that loads quickly, is captioned properly and can be found in search.
Filming at sea or on a restricted site is mostly about access, safety and what ends up in the frame. What to plan for, from port security and camera boats to drones and footage review.
The decisions that make or break a product film are made before anyone picks up a camera. What to settle first, from where the video will be watched to whether the product is ready to be filmed.
What a good product page for technical equipment needs: a clear opening line, real spec tables, proper downloads, approvals and the answers your sales team gives every week.
Who actually visits a maritime or marine engineering website, what they are looking for, and the practical changes that turn it into something buyers use.
Celebrating our first year at Yeovil Innovation Centre, where we’ve experienced growth, innovation, and new opportunities.
Discover the new 50DEGREES website, designed to enhance your experience with improved navigation, updated services, and a fresh, modern look.
We are incredibly proud to announce that 50DEGREES has been awarded Young Business of the Year 2023 at the esteemed Yeovil and District Business Awards.
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