Engineering Marketing & Media
that brings in enquiries
For precision engineering, test and evaluation, sensors and imaging and specialist engineering firms supplying technical buyers. Most are businesses of 5 to 100 people with a product launch, a show or a new website in the next six months, and nobody in-house with the time to run it.
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A few of the engineering firms we’re set up to help.
What engineering firms come to us with
Pick the one that sounds most like you.
Brand, content and social strategy that positions your firm on technical merit and track record, so you’re shortlisted for the right reasons.
Photography, film and aerial footage of completed projects that show the scale and quality of the work.
3D animation and visualisation that show a scheme before work starts on site.
A website, search presence and content plan that bring in enquiries from people who don’t already know you.
A website with a proper project portfolio, organised by discipline and industry, so the right work is easy to find.
Capability statements and case study sheets designed to be clear, credible and quick to read.
Branding and design with the same precision you bring to your engineering.
A clear plan, then one team to deliver it, so marketing happens without taking over your week.
Where engineering marketing budgets go wrong
Things engineering firms often get wrong, and what we do about them.
Launching the website before the content
A new site with three capability pages, no specifications, no downloads and no project examples looks finished and brings in nothing. We plan the content first and the design around it.
Filming before the product is ready
The expensive mistake is a second shoot. We settle where the film will be watched, what state the kit is in and what can appear in the frame before anyone books a crew.
How to avoid reshooting your product filmProduct pages with no specifications
Engineers leave a product page that has a photo and three adjectives. A specification table, drawings, approvals and a datasheet to download keep them on the page and get the enquiry.
Why engineers leave your product pagesA capability document nobody downloads
A capability document written for everyone is read by no one. We write it for the buyer you want, put it where they will find it and track who downloads it.
Expecting enquiries in month one
Buying cycles for engineered equipment run for months. The early signals are different: the right companies on the site, the right people downloading and following. We tell you which signals matter in the first quarter and which to ignore.
A show with no plan for afterwards
Stand graphics are the cheap part. Conversations at the show only turn into anything if the follow-up is written before you go.
Everything under one brief
Four service groups, each run by specialists, all working to the same brief and reporting to one point of contact.
Marketing Strategy
A marketing plan that shows your technical merit and track record, so buyers already know you.
Media Production
Completed projects captured properly from the ground and the air, with 3D animation for schemes that don’t exist yet.
Digital Marketing
A website that puts your portfolio and credentials first, found for the disciplines and services you actually offer.
Design
Branding, capability statements and datasheets with the same precision you bring to your engineering.
Where your brief goes
With a typical agency, your brief is passed along and handled by whoever is in-house. With 50DEGREES, one lead who knows engineering puts it in front of the right specialist for each job.
Why specialists beat generalistsYou brief a lead who knows your industry.
Why engineering firms choose us
We know engineering
Founded by a former Royal Navy Marine Engineer Officer, with a team that includes technical specialists. A beam versus a truss, or a tender versus a contract, doesn’t need explaining.
Meet the teamOne brief, one team
Marketing strategy, design, digital marketing and media production planned together, with one point of contact from first call to sign-off.
How a project runsResults you can point to
We agree what a result looks like before work starts, record the baseline, and report back on what moved and what didn’t.
What you can hold us to50DEGREES was founded by Jack Abbiss, who holds a technical degree and spent eight years as a Royal Navy Marine Engineer Officer, so specifications, trials and drawings are familiar ground.
Results you can point to
Defence · MaritimeDefence & Maritime Engineering Brand Relaunch
EngineeringCourse Film for Confined Space Training
EngineeringCommunity Film for a Wind Energy Developer
ManufacturingBrand Enhancements for International Security Manufacturer
ConstructionA Full, Fresh Brand Overhaul
EducationMicroscope Training Video
Got an engineering project coming up? Let’s talk about it.
Book a free discovery call“50DEGREES have done a great job of refreshing our brand, creating a brilliant website, and providing solid overall support. Highly recommended!”
Steve Randall, ECS Special Projects · Google review
Civil, structural, mechanical and consulting engineering firms, and manufacturers, across the UK and beyond.
Yes. A website that shows your best projects, search that brings in people looking for your disciplines, and content that keeps you in front of the people who award work, so new enquiries don’t depend on who you already know.
Yes. 3D animation and visualisation can show a scheme, structure or product before it exists, for planning, tenders or investors.
No. You can start with one piece of work, such as a film or a new website, or bring us the whole plan. Either way you keep one point of contact, and each piece is made to fit with the rest.
With a free discovery call. We talk through what you’re working towards, what’s getting in the way and what a sensible first step would be, then follow up with a clear proposal.
