Marketing strategy first. Everything else follows.
Brand strategy, content strategy, social strategy, AI strategy: run separately, they pull in different directions. We bring them into one plan, so you get clear direction on what to say, where to say it, and why it'll actually work.
One plan that ties brand, content and channel together
One Plan, Not Four
Brand, content, social and AI strategy are built together, so they pull in the same direction instead of working against each other.
A Marketing Plan for Every Channel
From brand positioning to AI adoption, we cover the parts of your marketing that need a plan, not just the ones that are easy to talk about.
Trusted by
Decisions taken before anything is designed
Most of what a project is worth is decided before anything is designed. These are the kinds of decisions we make, taken from recent work.
Lead with the engineering
Special Projects read as a mine-clearance business. Most of its work was R&D and product development. We led the new brand with engineering and moved the military work down the page. The business got taken seriously by a wider set of buyers without overstating anything.
Read the case studyOne name, one site
Special Projects had three websites for one business. We made Low Order a page on the main site, brought Cobra MDS in with it and put everything under one name. Easier to find, easier to trust.
Read the case studyOperator, not reseller
Atlantas Marine sold ROVs and also ran them every day. We positioned the business as an operator that sells, not a reseller, and shot every piece of footage on real jobs to prove it.
Read the case studyMarketing strategy services
You get a clear position to build from: brand strategy that defines who you're for and what you stand for, and content strategy that turns that positioning into what you actually publish, and why.
Social media strategy puts you on the right platforms with the right message, instead of posting for the sake of it. AI strategy shows you where automation genuinely saves time in your marketing, not just where it's trendy. Whatever the challenge, you get a plan built to be acted on, not filed away.
Brand Strategy
Your brand needs a clear position, not just a nice logo. We define who you're for, what you stand for and why it matters, so every decision after this point, from messaging to design, pulls in the same direction.
- Brand Positioning
- Competitor Brand Review
- Audience Research
- Brand Guidelines
- Tone of Voice
- Messaging Framework
Content Strategy
Content only works if it's aimed at something. We plan what you publish, where, and why, so every article, video or post moves people toward an actual outcome, not just fills a content calendar.
- Content Planning
- Content Audits
- Channel Strategy
- SEO Content Strategy
- Campaign Planning
- Editorial Calendars
Social Media Strategy
Posting regularly isn't a strategy. We work out which platforms are worth your time, what to say on each one, and how to measure whether it's actually working, so social becomes a source of enquiries, not just likes.
- Platform Strategy
- Paid Social Strategy
- Content Calendars
- Trade Media & Partner Outreach
- Community Management
- Performance Reporting
AI Strategy
AI can save real time, or waste it on tools that don't fit how you work. We identify where it actually helps your marketing, from content production to customer insight, and build a plan for using it properly.
- AI Readiness Audits
- Chatbots & Customer Support
- Workflow Automation
- Data & Insight Tools
- Team Training
Led by an engineer. Built by specialists.
A marketing and media studio for defence, maritime, engineering and technology businesses. One lead, a team of specialists, and a brief you only give once.
Technical industries only
We work only with defence, maritime, engineering and technology businesses, so your team doesn’t have to explain the basics.
How a project runsOne lead, the right specialists
You brief one person once. Each part goes to a specialist who does that work every day, and you keep one point of contact from start to finish.
Meet the teamDiscretion as standard
Every specialist works to the same confidentiality terms on every job. We handle material, sites and information with the same care you do.
What we hold ourselves to50DEGREES was founded by Jack Abbiss after eight years as a Royal Navy Marine Engineer Officer, so specifications, trials and procurement routes are familiar ground, not something to learn on your budget.
One plan across brand, content, social and AI, built around how your buyers research, shortlist and buy.
Yes. We work only with defence, maritime, engineering and technology businesses, so specifications, trials and procurement routes don’t need explaining.
No. You can start with one piece of work, such as a film or a new website, or bring us the whole plan. Either way you keep one point of contact, and each piece is made to fit with the rest.
With a free discovery call. We talk through what you’re working towards, what’s getting in the way and what a sensible first step would be, then follow up with a clear proposal.
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