Social media that builds recognition with buyers, primes and future hires
Posting the same thing on every platform is why most social accounts go nowhere. We build a strategy specific to each one, so what works on LinkedIn actually works on LinkedIn, instead of being forced to double as an Instagram post.
A presence that works differently on every platform, not one copied everywhere
Platform-Native Content
A LinkedIn post and a YouTube explainer need to look nothing alike, even if they're about the same thing. We build content specific to how each platform is actually used, not one asset stretched across all of them.
Real Conversations, Not Just Posts
Social only works if someone's actually there to reply. We manage the comments, messages and community around your content, so people get a response, not silence.
Spend Tied to Real Results
If you're paying for ads, you should know what they brought in, not just how many people saw them. We track paid social against leads and sales, not reach and impressions.
Trusted by
Social media strategy services
Turn followers into customers with a social media strategy built around where your audience actually spends time. We plan what to post, when, and on which platforms, so social becomes a source of enquiries, not just likes.
Platform Strategy
Work out which platforms are actually worth your time and budget, instead of spreading yourself thin trying to keep up with all of them.
Most businesses don't need a presence everywhere, they need a strong one in the right place. We look at where your actual audience spends time, not where you assume they are, and build your effort around that instead of guessing.
Paid Social Strategy
Get your ad spend in front of the people most likely to buy, not just anyone who happens to scroll past.
A tightly targeted campaign will usually beat a bigger one aimed at everyone. We build campaigns around your actual goals, whether that's leads or sales, and adjust them based on what's genuinely converting, not just what's getting the most clicks.
Content Calendars
Know what's being posted, where, and when, across every platform, instead of figuring it out the morning it's due.
Planning ahead means you can build around launches and events rather than scrambling after the fact. We build a calendar that keeps your output consistent and mapped against your other marketing activity, so nothing gets missed during a busy week.
Trade Media & Partner Outreach
Reach buyers through the trade press, industry bodies and partners they already trust, with coordinated posts, features and shared content.
Community Management
Every comment, message and mention is a chance to either build trust or lose it by going unanswered. Customers now expect a reply within hours, not days, and silence looks like nobody's paying attention.
We manage the day-to-day conversation around your brand, replying and flagging anything that needs your input, so problems get caught before they turn into something bigger.
Performance Reporting
Know what's actually working across your social channels, not just what looks busy on a dashboard. Follower counts and likes are easy to point to, but they don't tell you whether social is bringing in business.
We report on the metrics tied to your actual goals, enquiries and engagement that matters, and explain what to change next month.
Led by an engineer. Built by specialists.
A marketing and media studio for defence, maritime, engineering and technology businesses. One lead, a team of specialists, and a brief you only give once.
Technical industries only
We work only with defence, maritime, engineering and technology businesses, so your team doesn’t have to explain the basics.
How a project runsOne lead, the right specialists
You brief one person once. Each part goes to a specialist who does that work every day, and you keep one point of contact from start to finish.
Meet the teamDiscretion as standard
Every specialist works to the same confidentiality terms on every job. We handle material, sites and information with the same care you do.
What we hold ourselves to50DEGREES was founded by Jack Abbiss after eight years as a Royal Navy Marine Engineer Officer, so specifications, trials and procurement routes are familiar ground, not something to learn on your budget.
Usually fewer than you think. We work out which platforms your buyers actually use and focus there, rather than keeping up with all of them.
Yes. The same channels that build recognition with buyers and primes also reach future hires.
No. You can start with one piece of work, such as a film or a new website, or bring us the whole plan. Either way you keep one point of contact, and each piece is made to fit with the rest.
With a free discovery call. We talk through what you’re working towards, what’s getting in the way and what a sensible first step would be, then follow up with a clear proposal.
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