Brand strategy that makes technical businesses easy to choose
Your brand needs to hold up under real conditions: a new hire explaining it, a new market, a competitor undercutting you on price. We build a strategy that gives you clear answers when it matters, not a deck that gets presented once and filed away.
A brand strategy that still works after the workshop ends
Market Insight
We start by finding out who your competitors are, what your customers actually want, and where the gaps are. That research shapes every decision that follows, not just the fun bits like the logo.
Sharp Positioning
You get a clear answer to why a customer should pick you over the next supplier on the list. It's specific enough to act on, not a vague statement that could apply to any company in your industry.
Consistent Messaging
Everyone on your team, from sales to social media, ends up saying the same thing about your business. That consistency is what makes a brand recognisable, not just a good-looking logo.
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Brand strategy services
Stand out to technical buyers, primes and procurement teams with a brand strategy built on real research, not guesswork. We define your position, your message and your tone of voice, so every part of your business tells the same story.
Brand Positioning
Define exactly where you sit in the market and why that matters to the people you want as customers. A clear position gives you a foundation everything else builds on, not just a line for the about page.
We map your competitors, your strengths, and the gap only you can fill, then turn it into a position you can defend. From there, every decision, from pricing to design, has something to measure itself against.
Competitor Brand Review
See exactly what your competitors are saying, who they're targeting, and where they're leaving gaps you can move into. It's the groundwork that stops your strategy being a guess.
We look at their positioning, messaging, and market presence in detail, then map out where you can genuinely stand apart, rather than just doing the same thing slightly differently.
Audience Research
Understand who's actually buying from you, or who should be, before you spend a penny trying to reach them. Real research beats assumptions about your customer every time.
We dig into who your audience is, what they care about, and how they make decisions, so your messaging speaks to real people instead of a generic customer that doesn't exist.
Brand Guidelines
Give everyone who touches your brand, your team, your agency, your printer, one clear reference for how it should look and sound. No more guessing what's on brand.
We document your logo usage, colours, type and tone of voice in one place, so your brand stays consistent whether it's on a website, a van, or a trade show stand.
Tone of Voice
Decide how your brand actually sounds, not just how it looks. The right tone makes you recognisable in an email subject line before anyone even sees your logo.
We define the words you use, the words you avoid, and the personality behind them, then apply it across your website, social media, and everyday communication.
Messaging Framework
Get a clear set of core messages that everyone on your team can use, so what you say about the business doesn't change depending on who's talking. This keeps your business consistent everywhere it shows up.
We build out your key messages for different audiences and channels, from a one-line pitch to a full website, so nobody's making it up on the spot.
Led by an engineer. Built by specialists.
A marketing and media studio for defence, maritime, engineering and technology businesses. One lead, a team of specialists, and a brief you only give once.
Technical industries only
We work only with defence, maritime, engineering and technology businesses, so your team doesn’t have to explain the basics.
How a project runsOne lead, the right specialists
You brief one person once. Each part goes to a specialist who does that work every day, and you keep one point of contact from start to finish.
Meet the teamDiscretion as standard
Every specialist works to the same confidentiality terms on every job. We handle material, sites and information with the same care you do.
What we hold ourselves to50DEGREES was founded by Jack Abbiss after eight years as a Royal Navy Marine Engineer Officer, so specifications, trials and procurement routes are familiar ground, not something to learn on your budget.
Positioning, competitor brand review, audience research, brand guidelines, tone of voice and a messaging framework.
So buyers, primes and procurement teams understand what sets you apart, and your message stays the same whoever on your team is talking.
No. You can start with one piece of work, such as a film or a new website, or bring us the whole plan. Either way you keep one point of contact, and each piece is made to fit with the rest.
With a free discovery call. We talk through what you’re working towards, what’s getting in the way and what a sensible first step would be, then follow up with a clear proposal.
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