Course Film for Confined Space Training
SHEQ Services wanted to market its confined space courses by showing what makes them different: a purpose-built rig, instructors from rescue backgrounds and real scenarios. We filmed a course in progress and built the film around the delegates' own words.
SHEQ ServicesSelling a Course on What Happens During It
Plenty of providers offer confined space training. SHEQ's course is hands-on, run on a purpose-built rig by instructors with emergency services experience, and the film had to show that.
Standing out
Many confined space courses are run from the back of a van. SHEQ needed buyers to see the difference.
Smoke and darkness
The rig is dark and filled with smoke during scenarios, which makes filming difficult.
Not getting in the way
Delegates in breathing apparatus were training for real, so the crew had to work around them.
Filmed During a Real Course
Rather than stage anything, we filmed a course as it ran and let the delegates and instructors explain it.
Following the delegates
Setting up breathing apparatus, entering the rig and rescuing a casualty through smoke, filmed with torches and helmet lights.
Interviews on site
Delegates and instructors talk about the rig, the scenarios and what they took away, in their own words.
Captions and branding
Every line is captioned and the film ends on SHEQ's branding and contact details, so it works on social without sound.
A Film That Shows the Course
SHEQ Services has a film that shows prospective delegates and employers exactly what the course involves.
Ready for course marketing
SHEQ Services publishes the film on its own YouTube channel and uses it to promote its confined space courses.
Delegate testimonials on film
Delegates explain what they learned and how confident they now feel, which carries more weight than a course description.
Captioned for social
The film can be watched in full with the sound off.
Useful lessons for businesses
Show, don't describe
Footage of the rig in use says more than any course outline.
Let customers talk
Delegates describing the course are more convincing than the provider doing it.
Caption everything
Training buyers often watch on LinkedIn with the sound off.
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