Turn AI Ambition Into a Clear Plan for Growth
Most AI advice is either hype or a list of tools with no plan behind it. We start with your actual workload, find where AI can take real time off it, and build the plan and training to make it stick.
AI that actually saves you time, not another tool to learn
Time Back, Not Busywork
We target the tasks eating the most hours: reporting, first drafts, repetitive admin, and find where AI can take a genuine chunk off them. You get time back, not another dashboard to check.
Used Safely, Not Recklessly
AI tools can leak data or produce something embarrassing if nobody's set clear rules. We build guardrails around what's safe to use, and for what, before your team starts relying on it.
A Team That Actually Uses It
A tool nobody's trained on gets abandoned within a month. We train your team on the specific tools in your plan, so adoption doesn't stall after the first demo.
Trusted by
AI strategy services
Save time and cut the guesswork with an AI strategy built around how your business actually works. We identify where automation and AI tools genuinely help, and build a plan for using them properly, not just because it's trendy.
AI Readiness Audits
Find out where AI could actually help your business before you spend money on tools you won't use. Most businesses have two or three real opportunities, not fifty.
We review your current workflows, data, and team skills, then tell you honestly where AI is worth the investment and where it isn't yet.
Chatbots & Customer Support
Answer the questions customers ask most, at any hour, without adding headcount. A chatbot handled well takes pressure off your team, it doesn't confuse your customers.
We build and train a chatbot around your actual FAQs and tone of voice, then set it up to hand off to a real person the moment it should.
Workflow Automation
Cut out the repetitive admin that eats hours every week: data entry, reporting, chasing approvals. Automation should remove tasks, not add new software to manage.
We map your current workflows, find where automation genuinely saves time, and set it up so it runs quietly in the background.
Data & Insight Tools
Turn the data you're already collecting into decisions, instead of a spreadsheet nobody opens. Most businesses have more useful data than they realise.
We set up tools that surface what actually matters, so you can see what's working without digging through reports yourself.
Team Training
A tool your team doesn't understand gets abandoned within a month, however good it is. Training is what makes adoption stick.
We run practical sessions on the specific tools in your plan, so your team leaves knowing how to actually use them, not just what they are.
Led by an engineer. Built by specialists.
A marketing and media studio for defence, maritime, engineering and technology businesses. One lead, a team of specialists, and a brief you only give once.
Technical industries only
We work only with defence, maritime, engineering and technology businesses, so your team doesn’t have to explain the basics.
How a project runsOne lead, the right specialists
You brief one person once. Each part goes to a specialist who does that work every day, and you keep one point of contact from start to finish.
Meet the teamDiscretion as standard
Every specialist works to the same confidentiality terms on every job. We handle material, sites and information with the same care you do.
What we hold ourselves to50DEGREES was founded by Jack Abbiss after eight years as a Royal Navy Marine Engineer Officer, so specifications, trials and procurement routes are familiar ground, not something to learn on your budget.
Most businesses have two or three real opportunities. An AI readiness audit finds them before you spend money on tools you won’t use.
It is part of the plan from the start. We set out which tasks and data AI tools can be used for, and which they can’t, before anything is rolled out.
No. You can start with one piece of work, such as a film or a new website, or bring us the whole plan. Either way you keep one point of contact, and each piece is made to fit with the rest.
With a free discovery call. We talk through what you’re working towards, what’s getting in the way and what a sensible first step would be, then follow up with a clear proposal.
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