About 50DEGREES

Led by an engineer.
Built by specialists.

A marketing and media studio for defence, maritime, engineering and technology businesses. One lead, a team of specialists, and a brief you only give once.

Armed Forces CovenantArmed Forces Covenant
signatory
Our teamA specialist for every discipline
IndustriesDefence, maritime, engineering, tech
How we workOne point of contact, first call to sign-off
Clients includeAtlantas Marine, Special Projects, University of Oxford

Specialists, not generalists

Most agencies send the same in-house team to every job. Here’s what that costs you, and what changes when a specialist does each part.

Technical buyers notice generic footage, the wrong terminology and a website written for nobody in particular. Each of those costs you enquiries.

You brief a lead who knows your industry.

You
Your brief
Brief given once
Industry leadOne point of contact
Five separate briefs
Filmbrief
PRbrief
SEObrief
Websitebrief
3Dbrief
Specialist bench
+ more specialists when needed
ResultMore enquiries from the right buyers
Tailored by people who know the industry
Hover over a discipline to compare what you get.Tap a discipline to compare what you get.

A generalist agency

The same in-house team on every job

50DEGREES

The right specialist for each part

Your brief
×Passed on second-hand, so technical detail gets lost
✓Briefed once, to someone who already knows the kitProject lead · The founder ↓
Film and video
×Generic footage that doesn’t show what the kit can do
✓Capability filmed in real conditions, on land, at sea or in the airFilm specialist · Meet Ben ↓
PR and press
×Press releases the trade titles never pick up
✓Coverage in the publications your buyers readPR specialist · Meet Rupert ↓
Search (SEO)
×Visitors who were never going to buy from you
✓Found by the engineers and buyers searching for what you supplySEO specialist
Website
×A site that looks fine but brings in few enquiries
✓A site built to turn technical visitors into enquiriesWeb and UX designer
3D and animation
×Left out, or rushed through a stock template
✓Shows what can’t be filmed: internals, concepts and kit still in build3D artist
Everything else
×Stretched to cover it, whether it fits or not
✓Photography, drone and aerial, motion graphics, 360° imagery and moreThe wider team · Meet the team ↓
The result
×Work you have to correct, and results you can’t point to
✓More enquiries from the right buyers, with results you can point to
Your briefBriefed once, to someone who already knows the kitPassed on second-hand, so technical detail gets lost
Film and videoCapability filmed on land, at sea or in the airGeneric footage that doesn’t show what the kit can do
PR and pressCoverage in the publications your buyers readPress releases the trade titles never pick up
Search (SEO)Found by the buyers searching for what you supplyVisitors who were never going to buy from you
WebsiteA site built to turn visitors into enquiriesA site that looks fine but brings in few enquiries
3D and animationShows what can’t be filmedLeft out, or rushed through a stock template
Everything elsePhotography, drone, motion graphics, 360° and moreStretched to cover it, whether it fits or not
The resultMore enquiries from the right buyers, with results you can point toWork you have to correct, and results you can’t point to

Every project has one lead and is delivered by people who do that one job every day.

Every specialist works to the same standards and confidentiality terms on every job. You get one brief, one contact and one invoice, and the right people do the work.

Jack Abbiss
Founder

Jack

Founder and project lead

Leads every project and is your one point of contact, from the first call to sign-off.

Ben
Specialist

Ben

Film and cinematography

Shoots and edits the films, interviews and event coverage on our projects, with a cinematographer’s eye for light and detail.

FilmingEditingInterviews
Rupert
Specialist

Rupert

PR and communications

Turns contract wins, product launches and milestones into coverage in the publications your buyers read.

Press releasesMediaLaunches
Lowell
Specialist

Lowell

3D animation and visualisation

Builds the 3D models and animations on our projects, from underwater vehicles and missile systems to satellites in orbit.

3D modellingAnimationProduct visualisation
Also on the team:PhotographyDrone and aerialMotion graphics360° imageryEditing and VFXand more
The founder

Why a naval engineer runs a marketing studio

Jack Abbiss spent eight years as a Royal Navy Marine Engineer Officer before founding 50DEGREES. He holds a technical degree, so specifications, trials and procurement routes are familiar ground rather than something to learn on your budget.

That background is why we work only with defence, maritime, engineering and technology businesses. Too often, strong engineering is let down by how it is presented: capability buried in a PDF, a trade show stand that says nothing, or a website written for nobody in particular. We exist to fix that.

8 yrsRoyal Navy service
1Point of contact, first call to sign-off

Results

What the team delivers

Results from recent projects for maritime, defence, engineering and technology clients. Every result below comes from a case study you can read in full.

The people behind them are the team above: one lead, the right specialists, one brief.

~20xWebsite enquiriesAtlantas Marine, first year after relaunchRead the case study
15+Enquiries a monthSpecial Projects, within three monthsRead the case study
15Enquiries a month, on averageColourvoid, through the new websiteRead the case study
-80%Equipment repair costsUniversity of Oxford, training filmRead the case study

How a project runs

01
Step 01 of 03

You brief us once

Tell us what you need, who you’re selling to and when. You won’t have to repeat yourself to anyone.

Who’s involvedProject lead
02
Step 02 of 03

The right people on each part

Film, PR, search, web and 3D each go to the specialist who does that work every day. You pay for the expertise the job needs, nothing more.

Who’s involvedProject leadFilmPRSearchWeb3D
03
Step 03 of 03

Delivered and signed off

Every piece is checked against your brief before it reaches you, and you keep one point of contact from start to finish.

Who’s involvedProject lead

Tell us what you need, who you’re selling to and when. You won’t have to repeat yourself to anyone.

Who’s involvedProject lead

Film, PR, search, web and 3D each go to the specialist who does that work every day. You pay for the expertise the job needs, nothing more.

Who’s involvedProject leadFilmPRSearchWeb3D

Every piece is checked against your brief before it reaches you, and you keep one point of contact from start to finish.

Who’s involvedProject lead

What we hold ourselves to

These apply to everyone who works on a 50DEGREES project.

01

Integrity

We say what we can deliver, then deliver it. If something falls outside what we do well, we will say so and point you to someone who can.

02

Precision

Technical audiences notice mistakes. We check the detail, use the right terms and get sign-off from the people who know the kit.

03

Discretion

Much of our clients’ work is sensitive. We handle material, sites and information with the same care you do.

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