Led by an engineer.
Built by specialists.
A marketing and media studio for defence, maritime, engineering and technology businesses. One lead, a team of specialists, and a brief you only give once.
Armed Forces Covenantsignatory
How we think
Technical buyers want evidence, not slogans.
Engineers and procurement teams are managing risk. A specification table, an approval, a downloadable datasheet and footage of the kit working do more than any headline.
Show the kit working.
Real jobs, real conditions, your people. Stock footage and renders only where filming isn’t possible, and then 3D built from your drawings, not a template.
An enquiry is the measure.
Not followers, not impressions, not awards. If a piece of work can’t be traced to someone getting in touch, we question whether to do it.
Position first, design second.
We won’t start a logo, a website or a film until we’ve agreed who you’re for and what you lead with. Design that comes before that decision gets redone.
What we don’t do
Awareness campaigns with no route to an enquiry. Stock footage dressed up as your capability. Rebrands that start with the logo. Posting for the sake of a content calendar. Paid advertising to a website that doesn’t convert. If a project needs one of those to work, we’ll say so and point you to someone who does it.
Specialists, not generalists
Most agencies send the same in-house team to every job. Here’s what that costs you, and what changes when a specialist does each part.
Technical buyers notice generic footage, the wrong terminology and a website written for nobody in particular. Each of those costs you enquiries.
You brief a lead who knows your industry.
A generalist agency
The same in-house team on every job
50DEGREES
The right specialist for each part
Every project has one lead and is delivered by people who do that one job every day.
Every specialist works to the same standards and confidentiality terms on every job. You get one brief, one contact and one invoice, and the right people do the work.
Jack
Leads every project and is your one point of contact, from the first call to sign-off.
Ben
Shoots and edits the films, interviews and event coverage on our projects, with a cinematographer’s eye for light and detail.
Rupert
Turns contract wins, product launches and milestones into coverage in the publications your buyers read.
Lowell
Builds the 3D models and animations on our projects, from underwater vehicles and missile systems to satellites in orbit.
Jo
A Chartered Marketer and board adviser who helps leadership teams set their marketing strategy, plan for growth and train their own staff to carry it out.
Ian
Shoots 360° photography and virtual tours, so buyers and new starters can walk round a site without travelling to it.
Why a naval engineer runs a marketing studio
Jack Abbiss spent eight years as a Royal Navy Marine Engineer Officer before founding 50DEGREES. He holds a technical degree, so specifications, trials and procurement routes are familiar ground rather than something to learn on your budget.
That background is why we work only with defence, maritime, engineering and technology businesses. Too often, strong engineering is let down by how it is presented: capability buried in a PDF, a trade show stand that says nothing, or a website written for nobody in particular. We exist to fix that.
Most of what a project is worth is decided before anything is designed. These are the kinds of decisions we make, taken from recent work.
Lead with the engineering
Special Projects read as a mine-clearance business. Most of its work was R&D and product development. We led the new brand with engineering and moved the military work down the page. The business got taken seriously by a wider set of buyers without overstating anything.
Read the case studyOne name, one site
Special Projects had three websites for one business. We made Low Order a page on the main site, brought Cobra MDS in with it and put everything under one name. Easier to find, easier to trust.
Read the case studyOperator, not reseller
Atlantas Marine sold ROVs and also ran them every day. We positioned the business as an operator that sells, not a reseller, and shot every piece of footage on real jobs to prove it.
Read the case studyResults
What the team delivers
Results from recent projects for maritime, defence, engineering and technology clients. Every result below comes from a case study you can read in full.
The people behind them are the team above: one lead, the right specialists, one brief.
Trusted by
You brief us once
Tell us what you need, who you’re selling to and when. You won’t have to repeat yourself to anyone.
The right people on each part
Film, PR, search, web and 3D each go to the specialist who does that work every day. You pay for the expertise the job needs, nothing more.
Delivered and signed off
Every piece is checked against your brief before it reaches you, and you keep one point of contact from start to finish.
Tell us what you need, who you’re selling to and when. You won’t have to repeat yourself to anyone.
Film, PR, search, web and 3D each go to the specialist who does that work every day. You pay for the expertise the job needs, nothing more.
Every piece is checked against your brief before it reaches you, and you keep one point of contact from start to finish.
What we hold ourselves to
These apply to everyone who works on a 50DEGREES project.
Integrity
We say what we can deliver, then deliver it. If something falls outside what we do well, we will say so and point you to someone who can.
Precision
Technical audiences notice mistakes. We check the detail, use the right terms and get sign-off from the people who know the kit.
Discretion
Much of our clients’ work is sensitive. We handle material, sites and information with the same care you do.
Before any work starts, we agree what a result looks like and write it into the proposal. These are the terms you can hold us to.
We agree the result first
Usually that’s enquiries from the right kind of buyer, but it might be downloads of a capability document, or the right companies following you on LinkedIn.
We record the baseline
Enquiries per month, website traffic, search positions, followers, recorded before anything launches. Without a baseline nobody can say whether the work did anything.
You get a report
On a retainer you get a report every month. On a project you get a review at three months. Both say what moved, what didn’t, and what we’d change.
Our part and yours
Our part is making sure the right buyers find you, understand what you do and get in touch. Your part is pricing, the follow-up call and the quality of what you deliver once they’re a customer. We’ll say so plainly if a result is being held back by something on your side.
