Know exactly what to publish with content strategy
Content only pays off if it's aimed at something. We build a plan around your goals, your audience and your capacity, so what you publish is realistic to keep up with, not a calendar that falls apart by week three.
A plan that works whether you're publishing daily or once a month
Content That Earns Its Keep
Every piece we plan is tied to something you can measure, enquiries, traffic, sign-ups, not just a like count. If it's not moving one of those numbers, it doesn't make the calendar.
No More Blank Page Panic
You'll know what's going out weeks in advance, not the night before it's due. That gap is what lets you actually think about quality instead of just getting something published.
One Idea, Many Formats
A single interview or piece of research can become a blog post, five social posts and an email, instead of one asset used once. You get more content out of the same amount of work.
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Content strategy services
Know exactly what to publish with content strategy built around your actual goals, not a content calendar for its own sake. We plan what you say, where, and why, so every piece of content is working toward something.
Content Planning
Know what you're publishing, when, and why, before you sit down to write anything. A clear plan means content stops being a last-minute scramble every week.
We map out topics, formats and timing around your actual goals, so every piece of content has a reason to exist, not just a slot to fill in the calendar.
Content Audits
See what's already working on your website and social channels, and what's just sitting there doing nothing. Most businesses have more usable content than they realise.
We go through everything you've published, flag what to keep, update or bin, and use it to shape what comes next, instead of starting from a blank page.
Channel Strategy
Work out which platforms are actually worth your time, instead of trying to maintain a presence everywhere at once. Not every channel deserves the same effort.
We match your content to the channels your audience actually uses, and build a plan for how much goes where, so your time goes to what performs.
SEO Content Strategy
Get found for the searches that actually lead to enquiries, not just traffic that bounces straight off your site. Rankings only matter if they bring in the right people.
We research the terms your customers are searching for, then build content around them, so your website earns visibility for the things that grow your business.
Campaign Planning
Give a launch, event or promotion a clear plan, instead of a scattered mix of posts and emails put together at the last minute.
We map out the messaging, timing and channels for a campaign end to end, so everything builds toward the same moment instead of competing for attention.
Editorial Calendars
Know exactly what's going out and when, across every channel, instead of chasing content the week it's due.
We build a calendar that keeps your team on the same page, so nothing gets published late, forgotten, or duplicated across channels.
Our work
Led by an engineer. Built by specialists.
A marketing and media studio for defence, maritime, engineering and technology businesses. One lead, a team of specialists, and a brief you only give once.
Technical industries only
We work only with defence, maritime, engineering and technology businesses, so your team doesn’t have to explain the basics.
How a project runsOne lead, the right specialists
You brief one person once. Each part goes to a specialist who does that work every day, and you keep one point of contact from start to finish.
Meet the teamDiscretion as standard
Every specialist works to the same confidentiality terms on every job. We handle material, sites and information with the same care you do.
What we hold ourselves to50DEGREES was founded by Jack Abbiss after eight years as a Royal Navy Marine Engineer Officer, so specifications, trials and procurement routes are familiar ground, not something to learn on your budget.
Case studies, technical articles and capability content, planned around tenders and the several people who sign off a purchase.
Yes. A content audit shows what is already working on your website and social channels, and what isn’t.
No. You can start with one piece of work, such as a film or a new website, or bring us the whole plan. Either way you keep one point of contact, and each piece is made to fit with the rest.
With a free discovery call. We talk through what you’re working towards, what’s getting in the way and what a sensible first step would be, then follow up with a clear proposal.
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