Get in front of buyers while they are searching
We set up and run Google Ads and LinkedIn Ads campaigns for technical businesses, aimed at the search terms, job titles and companies that matter to you. Every click and enquiry is tracked, so you can see what the spend is bringing in.
Ad spend aimed at the people who buy
Aimed at your buyers
Campaigns built around the search terms, job titles and companies your customers use, so the budget isn’t spent on the wrong clicks.
Quick to start
Ads can be running within days, which helps with a product launch, a trade show or while SEO builds up.
Clear reporting
Spend, clicks and enquiries reported each month, so you can see what each enquiry costs.
Trusted by
PPC advertising services
Google Ads and LinkedIn Ads for maritime, defence and engineering businesses. We plan, set up and manage paid campaigns that put you in front of buyers when they are looking, and track what the spend brings in.
Google Ads
Search campaigns built around the terms your buyers use, from capability searches to part numbers, with negative keywords to cut wasted spend.
LinkedIn Ads
Ads shown to people by job title, company and industry, for reaching engineers, procurement teams and decision makers at named organisations.
Remarketing
Ads that follow up with people who have already visited your site, read a case study or downloaded a datasheet.
Landing Pages
A page for each campaign, so the person who clicked lands on what they were looking for and can enquire straight away.
Conversion Tracking
Enquiry forms, calls and downloads tracked in Google Analytics and the ad platforms, so campaigns are judged on enquiries rather than clicks.
Analytics & Reporting
A monthly report on spend, cost per enquiry and what we are changing next, in plain English.
Led by an engineer. Built by specialists.
A marketing and media studio for defence, maritime, engineering and technology businesses. One lead, a team of specialists, and a brief you only give once.
Technical industries only
We work only with defence, maritime, engineering and technology businesses, so your team doesn’t have to explain the basics.
How a project runsOne lead, the right specialists
You brief one person once. Each part goes to a specialist who does that work every day, and you keep one point of contact from start to finish.
Meet the teamDiscretion as standard
Every specialist works to the same confidentiality terms on every job. We handle material, sites and information with the same care you do.
What we hold ourselves to50DEGREES was founded by Jack Abbiss after eight years as a Royal Navy Marine Engineer Officer, so specifications, trials and procurement routes are familiar ground, not something to learn on your budget.
It can. Search volumes are smaller than in consumer markets, but the people searching are often further along and ready to talk. We put the budget on the terms and audiences most likely to lead to an enquiry.
It depends on your market and what you want from the campaign. We suggest a starting budget on the discovery call, then adjust it once there are results to go on.
No. You can start with one piece of work, such as a film or a new website, or bring us the whole plan. Either way you keep one point of contact, and each piece is made to fit with the rest.
With a free discovery call. We talk through what you’re working towards, what’s getting in the way and what a sensible first step would be, then follow up with a clear proposal.
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