Underwater Technology Brand Launch
A full brand relaunch, website rebuild and ongoing content programme for a UK subsea inspection and ROV specialist, turning a website that generated no leads into the foundation of an international growth story.
Atlantas MarineAn Established Business With a Website That Was Working Against It
Atlantas Marine has been delivering subsea inspection and ROV operations for over 20 years, offering underwater inspection using inspection-class ROVs, equipment sales of its own product lines and third-party video/camera systems, equipment rental, training and repairs. Despite that track record, its online presence didn't reflect it.
No Clear Positioning
Atlantas Marine's international reach was limited, and there was no consistent story tying together its inspection services, equipment sales, rental, training and repair offer into a single, credible proposition.
A Website That Wasn't Working
The existing site brought in essentially no leads. Traffic was low, conversions were close to zero, and the site simply didn't reflect the standard of the business behind it.
Inconsistent Visuals
Branding, photography and messaging varied across touchpoints, undermining the professionalism and technical credibility the business had earned through two decades of operational work.
A Brand, Website and Content Programme Built Around Operational Credibility
We rebuilt Atlantas Marine's brand and digital presence from the ground up, then moved into an ongoing retainer to keep building on it, treating the site launch as a foundation for growth rather than a one-off project.
Brand Strategy & Identity
We refreshed Atlantas Marine's brand system (logo, visual identity and messaging) to reflect the business as a serious, experienced subsea specialist rather than a generic equipment reseller. The aim was a brand that could stand alongside international competitors many times its size.
Website Design & Development
We designed and built a new website structured around how buyers actually think: what Atlantas Marine offers, who it's for, why the business is trusted, and what to do next. The site brings equipment sales, inspection services, rental, training and repairs together under one clear proposition, replacing a site that had been actively costing the business leads. The build included an e-commerce store, resources portal, and training booking portal.
Photography, Videography & 3D Animation
We produced photography and video of Atlantas Marine's ROVs and teams in action, including operational trial and demonstration footage such as the Brest EOD trials, alongside 3D animation to help explain equipment and capability clearly. Showing the equipment performing in real conditions, not just on a spec sheet, was central to reinforcing the "we use it, not just sell it" message.
Content & Social Media Strategy
We built and now run an ongoing content and social programme spanning top-to-bottom-funnel content, from brand and capability awareness through to specific project and product content, designed to build recognition in a specialist market where Atlantas Marine competes against much larger international players.
Digital Marketing
Alongside the website launch, we've continued to develop Atlantas Marine's wider digital marketing as part of a rolling retainer to keep driving qualified traffic and enquiries. We've paired this with the graphic design and print collateral the business needs beyond the website itself, including brochures and exhibition stand artwork for industry events such as Undersea Defence Technology and Global Offshore Wind, so the digital presence and the materials clients see in person stay on the same consistent brand.
Watch the work
From No Enquiries to Ten a Month
Since the new website launched in May 2025, traffic grew 14x in the first six months and the site brought in over 11,000 unique visitors and 16,000 sessions in its first year, around thirteen times the year before. Enquiries through the website went from fewer than one a month to an average of ten. LinkedIn followers grew from 1,700 to around 6,900 over the same period, with engagement holding up against international competitors with far larger followings.
Website Traffic in Six Months
Traffic grew 14x in the first six months after launch. Over the first full year the site had 11,313 unique visitors and about 16,000 sessions, roughly 13.6 times the previous twelve months.
Enquiries a Month, From Under One
Before the relaunch the website brought in fewer than one enquiry a month. It now averages ten, and a good share of them come from outside the UK.
Followers grew from 1,700 in April 2025 to around 6,900 now. Engagement is holding up against international competitors with far larger followings, which points to the content earning attention on quality rather than budget.
“Our old website didn’t bring in a single enquiry. We’d been in subsea inspection for twenty years and the site made us look like a small reseller. 50DEGREES positioned us as an operator that also sells equipment, and filmed everything on real jobs rather than using renders. We now get around ten enquiries a month through the site and a lot of them are from outside the UK. We’ve kept the same point of contact throughout.”
Charlie Fall, Atlantas Marine
Useful lessons for businesses
A Website Should Convert, Not Just Exist
An established, credible business can still be let down by a website that doesn't work commercially. Rebuilding around clear user journeys (what we offer, who it's for, why choose us, what's next) turned Atlantas Marine's site from a passive presence into a genuine sales channel.
Position On What You Do, Not Just What You Sell
Atlantas Marine runs ROVs every day as well as selling them. Positioning the business as an operator that sells, not a reseller, and filming the equipment on real jobs to prove it, gave technical buyers a reason to trust the website.
Consistent Content Compounds
Steady, full-funnel social content, rather than sporadic posting, is what allowed Atlantas Marine's following and engagement to grow to a level that competes with much larger international competitors. The gains built month on month rather than overnight.
Planning a similar project?
A marketing and media studio for defence, maritime, engineering and technology businesses. One lead, a team of specialists, and a brief you only give once.
More defence work About 50DEGREESYour first call is with Jack Abbiss, founder of 50DEGREES and a former Royal Navy Marine Engineer Officer. He stays your point of contact from brief to sign-off.
