A Full, Fresh Brand Overhaul
MT Roofing, a growing roofing business in Yeovil, needed to stand out in a competitive market. Our project involved creating a comprehensive website and high-quality media assets to attract higher quality leads and increase web traffic.
MT RoofingCompeting in a Crowded Roofing Market
MT Roofing faced the challenge of differentiating themselves in a highly competitive roofing industry and attracting high-value clients.
Market Competition
The roofing industry in Somerset is highly competitive, with many operators vying for business. Understanding what prospective commercial and domestic clients were looking for was crucial.
Expanding Reach
MT Roofing aimed to grow their business beyond the local area and attract higher quality projects. They needed a strong online presence to achieve this.
Lack of Online Presence
As a relatively new company to online marketing, MT Roofing required guidance on how to effectively promote themselves online.
Creating a Comprehensive Website and High-Quality Media Assets
We developed a user-friendly, informative website with professional photography and videography to showcase their work. This helped position MT Roofing as a top choice for quality roofing services.
Market Research
Conducted comprehensive market research to understand the competitive landscape and client expectations. This informed the creation of customer personas to guide branding and website development.
Branding Pack
Developed a new logo and a comprehensive branding pack, including business cards, email signature blocks, vehicle livery, and clothing. The branding elements incorporated a distinctive orange accent color.
Website Development
Built a new, comprehensive website that aligned with the new branding and provided detailed information about their services. The website was designed to be user-friendly and visually appealing.
Media Assets
Captured high-quality photography and videography, including drone shots and headshots. These assets were used to personalise the website and showcase their projects and team.
Attracting Higher Quality Leads and Increasing Website Traffic
The new website and media assets attracted higher quality leads and increased web traffic, helping MT Roofing grow their business.
Higher Quality Inquiries
MT Roofing began attracting higher quality and larger projects compared to before. The professional online presence helped in drawing in more serious inquiries.
Increased Website Traffic
Although SEO has not been initiated by the client yet, the website traffic is steadily increasing. The breadth of search results and keywords has increased fourfold in the last six months.
Positive Feedback
The client was very satisfied with the new branding, website, and media assets. The updated branding and professional presentation helped enhance their market position.
Useful lessons for businesses
Modern Branding
Having a modern brand persona is crucial for attracting higher quality leads. A refreshed and professional brand image can significantly impact the perception of the company.
User-Friendly Website
A well-designed, easily navigable website with comprehensive information and case studies is important for attracting and converting leads. It helps potential clients understand the services offered and builds trust.
Personalised Visuals
High-quality photography of the team and projects, rather than stock imagery, helps to sell services and products. Personalising the business with real images builds trust and connection with potential clients.
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