Product video production for technical equipment
A product film shows a buyer what a datasheet can’t: the product working, at scale, in the place it is used. We plan, film and edit product videos for engineered equipment, with 3D animation for what a camera can’t reach.
Product films that answer a buyer’s questions
Shows it working
The product in use, in the conditions it was built for.
Accurate on the detail
Specifications, callouts and terminology checked with your engineers before sign-off.
One shoot, many uses
A hero film, social cut-downs, a trade show loop and website video planned from the start.
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Product video services
We make product films for maritime, defence, engineering and manufacturing businesses. Each one is planned around where it will be watched and what the buyer needs to see.
Product Launch Films
A hero film for a new product, with live footage, 3D animation and key specifications on screen. See the VideoRay launch film.
Product Demos
The product working, step by step, filmed on site, at sea or in the field. See the CQC folding stretcher film.
3D Product Animation
3D animation for products that are confidential, too large, underwater or still in development.
Social Cut-Downs
Short edits of the main film, subtitled and sized for LinkedIn and other channels.
Trade Show Loops
Silent, looping edits for stand screens, readable from across an aisle.
Product films for VideoRay and CQC
Launch films and demos made with live footage, 3D animation and key specifications on screen.
Led by an engineer. Built by specialists.
A marketing and media studio for defence, maritime, engineering and technology businesses. One lead, a team of specialists, and a brief you only give once.
Technical industries only
We work only with defence, maritime, engineering and technology businesses, so your team doesn’t have to explain the basics.
How a project runsOne lead, the right specialists
You brief one person once. Each part goes to a specialist who does that work every day, and you keep one point of contact from start to finish.
Meet the teamDiscretion as standard
Every specialist works to the same confidentiality terms on every job. We handle material, sites and information with the same care you do.
What we hold ourselves to50DEGREES was founded by Jack Abbiss after eight years as a Royal Navy Marine Engineer Officer, so specifications, trials and procurement routes are familiar ground, not something to learn on your budget.
It depends on access to the product and how much animation is involved. We agree a schedule at the start, from the brief through filming, edit and sign-off.
Yes. 3D animation can show a prototype or a product in development, and can be combined with live footage once the product is ready.
A product that is ready to be filmed, a clear idea of where the video will be used and someone on your side who can check the technical detail.
On your website, on LinkedIn, on a trade stand and in sales presentations. We plan the versions for each before filming, so one shoot covers all of them.
Yes. Key figures and labels are added as on-screen graphics and checked with your engineers before sign-off.
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