



Explainer videos for products that are hard to explain
When a product is complex, hidden inside a system or not built yet, animation shows how it works in a minute or two. We write, design and animate explainer videos for technical products and services.
Animation that makes a technical product clear
Script first
The message agreed in plain words before anything is drawn.
Technically right
Models, movement and figures checked with your engineers.
Made to be reused
Cut-downs and stills for your website, LinkedIn and trade stand.
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Explainer and animated video services
We make animated videos for defence, maritime and engineering businesses, using 3D animation and motion graphics.

Explainer Videos
A short animated film that shows what a product or service does and why it matters.

3D Product Animation
3D animation of products and systems that can’t be filmed. See the counter-drone missile animation for BlueHalo.

Motion Graphics
Animated graphics, icons and on-screen text that carry the key figures.

Animated Infographics
Data and comparisons animated so they can be understood at a glance.

Company Overviews
An animated overview of what your company does. See the Tyvak company overview.
Led by an engineer. Built by specialists.
A marketing and media studio for defence, maritime, engineering and technology businesses. One lead, a team of specialists, and a brief you only give once.
Technical industries only
We work only with defence, maritime, engineering and technology businesses, so your team doesn’t have to explain the basics.
How a project runs →One lead, the right specialists
You brief one person once. Each part goes to a specialist who does that work every day, and you keep one point of contact from start to finish.
Meet the team →Discretion as standard
Every specialist works to the same confidentiality terms on every job. We handle material, sites and information with the same care you do.
What we hold ourselves to →50DEGREES was founded by Jack Abbiss after eight years as a Royal Navy Marine Engineer Officer, so specifications, trials and procurement routes are familiar ground, not something to learn on your budget.
One to two minutes for most uses. Shorter cuts work better on social media.
Script, storyboard, design, animation, then sound and sign-off. You approve each stage before the next starts.
Yes. CAD models can be used as the starting point for 3D animation, which keeps the detail accurate.
Yes. The VideoRay launch film combines 3D animation with footage of the product in a test tank.
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