A Fresh Website and Media for the New RSPCA
The RSPCA branch in Somerset needed to revamp their outdated website and improve local engagement. We developed a modern website and comprehensive media library to boost website traffic and increase donations.
RSPCA SomersetRevamping an Outdated Website and Improving Local Engagement
The outdated website was not effectively engaging the local community or attracting donations and volunteers. It needed a complete overhaul to align with the national RSPCA branding.
Outdated Website
The existing website was outdated and ineffective in generating inquiries and charitable donations. It failed to engage visitors and provide the necessary information.
Limited Local Engagement
The branch had limited online engagement with the local community beyond social media. They needed a more robust presence on Google and other platforms to attract local support.
Donation and Volunteer Shortage
The branch struggled to attract donations and volunteer support. They needed a way to effectively showcase their work, the people behind the organisation, and the impact of their efforts.
Developing a Modern Website and Comprehensive Media Library
We created a modern, user-friendly website with updated content and a comprehensive media library. This included photos and videos of the facilities, staff, and animals to make the site more engaging and informative.
Website Development
Created a new, information-rich website aligned with the national charity’s branding. The website was designed to be user-friendly, making it easy for visitors to find information, donate, and volunteer. It included comprehensive sections on how to help, animal care tips, and details about their services and impact.
Media Assets
Conducted extensive photography and videography shoots, capturing images and videos of their shops, staff, and partnerships. Included interviews with key personnel, showcasing their dedication and passion for animal welfare.
Brand Alignment
Ensured the new website and media assets aligned with the national charity’s branding, creating a cohesive and recognisable look. This included fresh imagery and consistent messaging that conveyed the organisation’s mission and values.
Increasing Website Traffic and Boosting Donations
The new website significantly increased traffic and boosted donations, with more people engaging with the content and supporting the RSPCA’s mission.
Increased Website Traffic
The number of website visits increased by 214% in the first year after launch. The new website successfully attracted more visitors and kept them engaged.
Higher Google Engagement
Local search inquiries on Google increased by 80%, indicating improved visibility and relevance in local searches.
Boost in Donations
Donations through the website increased by 105% in the first year. The enhanced online presence and emotional connection with visitors contributed to this significant growth.
Useful lessons for businesses
Comprehensive Website
Having a well-structured and informative website is crucial for charities to effectively communicate their mission and engage with supporters. The website should make it easy for visitors to find the information they need within a few clicks.
Emotional Connection
People give to people. Showcasing the faces and stories behind the organisation helps create an emotional connection with potential donors and volunteers
Brand Consistency
Aligning the local branch’s branding with the national charity’s rebranding efforts ensures a cohesive and recognisable look. Consistent messaging and visuals across all platforms strengthen the organisation’s identity and impact.
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