Off-Road Film for the Suzuki Jimny
Suzuki GB wanted a short film that showed the Jimny doing what it was built for. We filmed it through water, along woodland tracks and up onto the coast, and graded the whole piece in black and white.
Suzuki GBMaking a Small 4x4 Look Capable
The Jimny is small, and people underestimate it off-road. The film had to show it handling rough ground with ease.
Short format
Thirty seconds for social channels, so every shot had to count.
Water and mud
Ford crossings and spray look great but put camera kit at risk.
Standing out
Car films can look alike. This one needed a look of its own.
Off-Road Driving, Filmed Up Close
We filmed from low angles and close to the action, then gave the film a single strong look in the grade.
Water crossings
Low shots of the Jimny driving through a ford and under a stone bridge, with wheel close-ups and spray.
Coastal finish
The film ends with the Jimny on a headland above the bay.
Black and white grade
A monochrome grade gives the film a distinct, timeless feel.
A Short Film With a Clear Look
Suzuki GB has a 30 second film ready for social channels.
Built for social
Short enough to watch in full on any platform.
A distinctive look
The black and white grade sets it apart from other car content.
Footage for further edits
The driving footage can be recut for other formats.
Useful lessons for businesses
Get close to the action
Low, tight shots make a small car feel capable.
Commit to a look
A strong grade makes a short film memorable.
Make every second count
Thirty seconds leaves no room for filler.
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