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Content Marketing for Manufacturers: What to Publish and WhyMarketing
3 min read

Content Marketing for Manufacturers: What to Publish and Why

Content marketing for manufacturers means publishing what buyers and engineers look for before they contact a supplier. What to publish first and how to keep it going.

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Why Engineers Leave Your Product Pages Without EnquiringWebsites
6 min read

Why Engineers Leave Your Product Pages Without Enquiring

What a good product page for technical equipment needs: a clear opening line, real spec tables, proper downloads, approvals and the answers your sales team gives every week.

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Marketing Strategy
Media Production
Digital Marketing
Design

Selected work

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Defence & Maritime Engineering Brand RelaunchDefence · Maritime
Special Projects

Defence & Maritime Engineering Brand Relaunch

15+Enquiries a month within 3 months
850+New followers in 2 months
Underwater Technology Brand LaunchDefence · Maritime
Atlantas Marine

Underwater Technology Brand Launch

~20xWebsite traffic in 6 months
~5xConversion growth
Event Film for the First Steel Cut on RFA ResurgentEvent Film for the First Steel Cut on RFA ResurgentDefence · Maritime
Navantia UK

Event Film for the First Steel Cut on RFA Resurgent

2Days from event to finished film
Speeches subtitled for social
Brand Enhancements for International Security ManufacturerManufacturing
Colourvoid

Brand Enhancements for International Security Manufacturer

Brazilian market opened
Bilingual website launched
3D Animation for a Counter-Drone Missile3D Animation for a Counter-Drone MissileDefence
BlueHalo

3D Animation for a Counter-Drone Missile

Fully 3D animated
4,000+Views on YouTube
Product Launch Film for an Underwater RobotProduct Launch Film for an Underwater RobotDefence · Maritime
VideoRay

Product Launch Film for an Underwater Robot

3D animation and live footage
Key specifications on screen

Industries

All industries

Technology
Industry

Technology

Marketing and media for technology companies: product film, 3D animation, websites and search from one team that understands technical products.

Explore technology
Maritime
Industry

Maritime

Marketing and media for offshore, subsea and marine engineering firms. Vessels and sea trials filmed properly, and websites built for technical buyers.

Explore maritime
Defence
Industry

Defence

Marketing, video and websites for defence primes, SMEs and dual-use suppliers. Built around what can be shown, and what primes and MOD buyers look for.

Explore defence
Manufacturing
Industry

Manufacturing

Marketing for manufacturers, OEMs and industrial suppliers. Video, 3D animation and websites that show technical buyers what you make and how it performs.

Explore manufacturing
Engineering
Industry

Engineering

Marketing for engineering firms that compete on technical merit. Project video, websites and branding that show capability to clients and buyers.

Explore engineering

Latest articles

All articles

B2B Manufacturing Marketing: How It Differs and What to Do About ItMarketing
3 min read

B2B Manufacturing Marketing: How It Differs and What to Do About It

B2B manufacturing marketing has several decision makers, a long sales cycle and buyers who are managing risk. What that means for your website, content and follow-up.

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Content Marketing for Manufacturers: What to Publish and WhyMarketing
3 min read

Content Marketing for Manufacturers: What to Publish and Why

Content marketing for manufacturers means publishing what buyers and engineers look for before they contact a supplier. What to publish first and how to keep it going.

Read article
12 Marketing Ideas for Manufacturing CompaniesMarketing
4 min read

12 Marketing Ideas for Manufacturing Companies

Twelve practical marketing ideas for manufacturing companies, from photographing your plant to planning a trade show, grouped by how much effort they take.

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How to Write a Marketing Strategy for a Manufacturing CompanyMarketing
4 min read

How to Write a Marketing Strategy for a Manufacturing Company

A marketing strategy for a manufacturing company fits on two pages. Who to target, what to be known for, which channels to use and how to measure enquiries.

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Marketing to Defence Buyers: What Works for SuppliersMarketing
5 min read

Marketing to Defence Buyers: What Works for Suppliers

How to market to defence primes, buyers and procurement teams: who to target, what to put on your website and how to show work that can’t be shown.

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How to Get More Than One Post Out of a Product FilmVideo
5 min read

How to Get More Than One Post Out of a Product Film

How to plan one product shoot so it produces a hero film, social cut-downs, a trade show loop and website video that loads quickly, is captioned properly and can be found in search.

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About us

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Marketing and media for maritime, defence, technology and engineeringAbout us
50DEGREES

Marketing and media for maritime, defence, technology and engineering

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We say what we can deliver, then deliver it.Our values
Integrity, precision, discretion

We say what we can deliver, then deliver it.

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Firepool Centre for Digital InnovationOur address
Taunton, Somerset TA1 1FH

Firepool Centre for Digital Innovation

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