Marketing

Marketing to Defence Buyers: What Works for Suppliers

How to market to defence primes, buyers and procurement teams: who to target, what to put on your website and how to show work that can’t be shown.

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Marketing

4 min read

How to Write a Marketing Strategy for a Manufacturing Company

A marketing strategy for a manufacturing company fits on two pages. Who to target, what to be known for, which channels to use and how to measure enquiries.

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Marketing

4 min read

12 Marketing Ideas for Manufacturing Companies

Twelve practical marketing ideas for manufacturing companies, from photographing your plant to planning a trade show, grouped by how much effort they take.

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Marketing

3 min read

Content Marketing for Manufacturers: What to Publish and Why

Content marketing for manufacturers means publishing what buyers and engineers look for before they contact a supplier. What to publish first and how to keep it going.

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Marketing

3 min read

B2B Manufacturing Marketing: How It Differs and What to Do About It

B2B manufacturing marketing has several decision makers, a long sales cycle and buyers who are managing risk. What that means for your website, content and follow-up.

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