The problem
Establishing a Professional Online Presence for a New Company
CCB Contractors needed to establish a professional and credible online presence from scratch in a highly competitive construction market in Somerset. Additionally, they had limited knowledge of online promotion and needed guidance on creating and maintaining an effective online presence.
Competing in a Highly Competitive Market: The construction and building market in Somerset is highly competitive, with many established companies vying for the same clientele. CCB Contractors needed a strategy to stand out and appeal to high-end clients with reasonable budgets.
Limited Knowledge of Online Promotion: CCB Contractors had limited experience with online promotion and needed to rely on our expertise to guide them through the process of creating and maintaining an effective online presence.
Our solution
Developing a Comprehensive Website with Updated Branding
We designed a modern website with a new logo, color scheme, and detailed service information. To enhance visual appeal, we conducted multiple shoots to capture high-quality visuals of their work and team. Additionally, we performed competitive analysis and optimized the website with relevant keywords.
Developing a Comprehensive Website with Updated Branding: We designed a new website for CCB Contractors that highlighted their services, expertise, and completed projects. The website featured a modern design, clear navigation, and detailed information about their offerings. We also created an updated branding package, including a new logo, color scheme, and business cards to ensure a consistent and professional image.
Providing High-Quality Video and Photography Services: We conducted multiple photoshoots and video sessions at various project sites to capture high-quality visuals of CCB Contractors’ work. This included drone shots, headshots of the team, and detailed images of their construction and carpentry projects. The visual content was used throughout the website to enhance its appeal and credibility.
Conducting Competitive Analysis and SEO Strategy: To help CCB Contractors stand out in the competitive market, we performed a thorough competitive analysis and developed a keyword strategy to improve their search engine optimization (SEO). This involved analyzing local competitors, identifying relevant keywords, and incorporating them into the website content to increase visibility on search engines.
The results
Enhancing Client Satisfaction and Broadening Market Reach
The new website led to a 10-15% monthly growth in web traffic and a 72% inquiry conversion rate, significantly improving client engagement with positive feedback on navigation and presentation. The new website and SEO strategy established CCB Contractors as a credible market competitor, positioning them to attract high-end clients and grow their business.
Significant Increase in Website Traffic and Quality Leads
The new website resulted in a steady increase in web traffic, with a month-on-month growth rate of 10-15%. The enhanced online presence attracted higher quality leads, achieving a 72% conversion rate for website inquiries.
Enhanced Client Engagement and Feedback
Client engagement improved significantly due to the professional branding and high-quality visual content. Positive feedback highlighted the website’s ease of navigation and impressive presentation of CCB Contractors’ work.
Establishment as a Credible Competitor in the Market
The comprehensive website and effective SEO strategy helped CCB Contractors establish themselves as a credible and competitive player in the Somerset construction market, positioning them to attract high-end clients and grow their business.
Client review
"50DEGREES were able to capture some amazing photos of our team and our projects. They created our website in a really speedy timeframe, listening to our input and explaining things throughout. 50DEGREES have been a great asset to help us promote our business online"
Stephanie Davies
Financial Project Manager
Useful lessons for businesses
Importance of Professional Branding and Visual Content
Creating a strong brand identity and using high-quality visual content are essential for establishing credibility and attracting clients, especially in a competitive market. Professional branding helps differentiate the company and build trust with potential clients.
Value of Competitive Analysis and SEO Strategy
Conducting a thorough competitive analysis and developing a targeted SEO strategy can significantly improve a company’s online visibility and attract high-quality leads. Understanding the market and optimizing the website for relevant keywords are crucial steps in this process.
Necessity of a User-Friendly and Informative Website
A well-designed, user-friendly website that provides detailed information about services and showcases past projects can greatly enhance client engagement and conversion rates. Ensuring that the website is easy to navigate and visually appealing is key to retaining visitors and encouraging inquiries.